We’re excited to welcome Joe Staunton, one of the most respected coaches in endurance sport, as our newest coaching partner.

Founder of Ceyreste Performance, Joe brings a deep blend of real-world coaching, applied sports science, and human-centred performance insight. His coaching philosophy is simple: 

Human first, enabled by science.

Joe’s journey into elite performance wasn’t linear. After overcoming a serious childhood condition that nearly ended his future in sport, he went on to compete at a high level in cycling, building a mindset grounded in adaptation and resilience.

Today, he brings that same ethos to his coaching: helping athletes master their own version of high performance through honest relationships, smart systems, and meaningful progress.

He’s worked with a diverse range of clients, from world-class athletes and elite cyclists, to CEOs and amateur endurance competitors, and has led innovation projects for Sport England and performance-focused collaborations with brands like The Haute Route, Elite UK Cycling Teams, and Cambridge University.

At Vekta, Joe is already integrating our platform into his work with athletes, and the impact is immediate.

“What excites me most is that Vekta is showing what responsible AI in coaching can look like. It's not trying to replace coaches, it’s equipping us to do what we do better.”

For Joe, the value isn’t in more data,  it’s in making data useful.

“Vekta has reminded me that the future of performance isn’t about collecting more data — it’s about surfacing the right insight at the right time. It helps me analyse faster, plan smarter, and stay focused on what matters: the athlete.”

He’s already seeing breakthroughs in his day-to-day coaching. Vekta’s Critical Power model, tested against both field and lab data, has helped Joe reduce reliance on formal testing, giving athletes real-time performance data and accurate zones without the disruption of lab protocols.

“It’s made testing more accessible, less intimidating, and far more actionable — for both coach and athlete.”

This collaboration marks  a major milestone for Vekta

Joe’s reputation, experience, and values speak for themselves — and we’re proud to work alongside him as we continue shaping the future of endurance performance.

If you want to learn more about Joe’s coaching approach — or explore working with him directly — visit Ceyreste Performance to see how he’s helping athletes build meaningful, long-term performance.