A New Chapter: From Arkéa-B&B Hotels to Vekta

Published: 10 Febuary 2026

For many years, Arkéa-B&B Hotels represented a project rooted in the world of professional cycling, connecting athletes, racing, and a community of followers passionate about the sport.

Through this project, fans were able to follow the realities of life inside the professional peloton, from the demands of racing to the work that happens behind the scenes with riders and coaches.

Today, that project is entering a new chapter.

As the sport continues to evolve, the focus of this initiative is shifting toward a deeper exploration of performance in endurance cycling. Training methodologies, performance data, and sports science now play an increasingly central role in how athletes prepare and compete at the highest level.

The project previously represented through Arkéa-B&B Hotels will now continue under the name Vekta.

As part of this transition, the next phase of the project will be represented by Vekta.

Vekta focuses on helping athletes and coaches better understand the demands of training and racing in modern endurance sport. Working alongside professional riders, coaches, and teams, the platform explores how performance is built through preparation, analysis, and experience in competition.

Vekta is a performance and training platform designed for endurance athletes and coaches who want deeper insight into the realities of training, recovery, and racing.

While the identity of the project is evolving, its connection to professional cycling remains unchanged. The focus will continue to be the athletes, coaches, and insights that shape performance in the sport today.

Through Vekta, we will continue sharing stories, knowledge, and perspectives from inside the world of elite endurance performance.

We’re excited to begin this next chapter and to continue building with the cycling community under the Vekta name.